Where to stay in Seoul
Needless to say, the luxury traveller is truly spoilt for choice...
Fairmont Ambassador Seoul
On the Han River lies the large island of Yeouido, home to popular parks, springtime cherry blossom as well as the five‑star Fairmont Ambassador Seoul.
Located in the Parc.1 complex, one of the most-coveted addresses in the South Korean capital, the hotel is in a perfect place from which to discover the city - whether that be a trip to the connected Hyundai Mall or to the iconic Bukchon Hanok Village.
On your time off from exploring, experience the stunning Yeouido skyline from the Fairmont Gold Rooms, enjoy a romantic evening at the M29 & Mariposa rooftop terrace or relax with an immersive spa treatment at ESPA, all while enjoying the legendary Fairmont service.
Conrad Seoul
Near the Fairmont, in the heart of Seoul’s Yeouido Business District (aka “Wall Street”), sits the 38-storey Conrad Seoul.
Unsurprisingly, Conrad Seoul is a go-to for business travellers, but it’s also a compelling choice for the leisure visitor. The hotel neighbours the IFC Mall - combining business and retail - and is a stone’s throw from the subway into central Seoul.
Conrad Seoul offers sleek, stylish rooms and suites, seven places to eat from fine dining to casual eateries, the luxury PULSE8 fitness centre (inspired by the Korean symbol of health, the gingko tree), and a spa. Don’t miss a visit to VVertigo, Conrad’s rooftop bar on the 9th floor, where atmospheric sunsets and seasonal cocktails await.
Four Seasons Hotel Seoul
At “Kilometre Zero”, just steps from Gwanghwamun Gate and the iconic Gyeongbokgung Palace, you’ll find the Four Seasons Hotel Seoul.
While surrounded by some of the city’s most iconic, cultural hotspots, the construction of the hotel unveiled another archaeological wonder: Gong-jo-gil Street, a famous thoroughfare from a bygone era. Today, guests can marvel at the 600-year-old pathway and view ancient ruins beneath The Market Kitchen restaurant.
Blending traditional and modern, visitors can expect the Four Seasons experience in its entirety, with sumptuous rooms, 10 dining options, a spa and an expert concierge facilitating memorable days out.
Lotte Hotel Seoul
For those looking to be close to the popular shopping district of Myeongdong or to Cheonggyecheon stream, Lotte Hotel Seoul is a fine choice.
Rooms and suites are split between the Main and Executive Towers, with the latter being the most luxurious. A dedicated check-in sets the tone for the high-touch service offered here. Guests will discover larger rooms, complete with Diptyque amenities and Beautyrest the One products for maximum relaxation.
Le Salon lounge offers breakfast and afternoon tea. For something extra special, make your way to Michelin-starred restaurant Pierre Gagnaire à Séoul, on the 35th floor, or boutique Pierre’s Bar. A visit to the hotel’s sidewalk cafe, Delica Hans, is a must for insanely good bread and pastries.
Signiel Seoul
To the north of Seokchon Lake, in the city’s tallest tower, is Signiel Seoul, offering 235 classic luxury and Korean-styled rooms and suites between the 76th and 101st floors.
Dine in splendour in not one but two restaurants that hold Michelin stars: French restaurant STAY by Chef Yannick Alléno (the talent behind Cheval Blanc’s Le 1947 in Courchevel) as well as Korean restaurant BICENA. Lovers of champagne won’t want to miss a visit to the lavish Bar 81, home to the largest collection in South Korea.
For wellness activities, step out into the green spaces of Songpa Naru Park for jogging and walking trails, or make a stop at retreat SIGNIEL Spa, which takes inspiration from Korean traditions.
Sofitel Ambassador Seoul
Bringing the French art de vivre to Seoul is the Sofitel Ambassador, located in the Jamsil neighbourhood, just a short stroll from Seokchon Lake and Lotte World.
Between the 17th and 31st floors of this magnificent skyscraper lie 403 rooms and suites; the lowest category is proudly titled ‘Luxury’.
For those seeking extended stays, the serviced residences between the 7th and 14th floor offer generous space and the comfort of all the hotel luxuries, including Diptyque amenities, 24-hour in-room dining service, five restaurants and complimentary access to the spa and fitness centre.
Along with a mix of Korean and Parisian touches throughout the hotel, the Sofitel is also home to 12 artworks that can be viewed on an exclusive tour, reserved for in‑house guests.