Micaela Giacobbe is Managing Director of Connections, the international private community for senior executives in
high-end travel. Micaela and her passionate team launched Connections in 2014, hosting 30 incredible events all over the world in the luxury, wellbeing, adventure, high-end meetings and incentives – and to mark our fifth birthday – the weddings sector.
Micaela created Connections to be more than just a place of meetings. Connections has become known and valued for its human approach to networking, becoming a versatile network that adapts to the lifestyle of our mobile decision makers. Our delegates can discover new business opportunities and establish new partnerships with the right people, all around the world; there is no limit to where and how our leaders meet to conduct business.
Prior to launching Connections for the Jacobs Media Group, Micaela was head of marketing & communications for World Travel Market (WTM), the flagship travel trade event of Reed Exhibitions with responsibility for marketing, e-marketing, public relations, events and promotions.
During 14 years at Reed Exhibitions, Micaela led the branding rationalisation across the Travel Group, created the marketing, communications and conferences strategy for the inaugural WTM Latin America event in 2013 as well as being responsible for seven WTM Vision conferences midyear around the world (London, Moscow, Beijing, Sao Paolo, Dubai, Milan and Mumbai).
Micaela also developed and successfully launched Decision Makers TV, a video-based website profiling many of the travel industry’s most senior movers and shakers. With a marketing and public relations background spanning more than 15 years, Micaela’s combination of passion and determination, creative drive and strategic intelligence has propelled her through the ranks of notable blue-chip companies such as Coca Cola, Olivetti, Reed Exhibitions and now Jacobs Media Group.
A specialist in branding, identity and strategic corporate restructuring, Micaela has now added the development of new product ranges to her long list of talents that also includes speaking five languages as well as keeping fit by commuting to work on her road bike.