Connections announces sixth edition of California Luxury Forum
Event will be hosted in San Luis Obispo County on California’s central coast
Press release: May 2022
Connections, the international private community for trusted decision-makers in luxury travel, will host its sixth event in partnership with Visit California from 23-26 October 2022.
The California Luxury Forum, Powered by Connections Luxury will take place in the heart of California in San Luis Obispo County (SLO CAL) and will showcase the Golden State’s finest travel product to 30 hand-picked luxury buyers from the United States and around the world.
The Luxury Forum will connect elite buyers with California destinations and suppliers including hotels, venues and experience providers using the Connections Way – a pioneering and scientific approach to facilitating long-lasting business relationships through memorable, shared experiences.
Caroline Beteta, president and CEO of Visit California, said: “I’m excited to take this exceptional program to California’s incredible Central Coast to really show the breadth of what California has to offer. Visit California is extremely proud of the state’s partnership with Connections, which is a platform unlike anything else in the world. We’re looking forward to welcoming a critical industry segment to SLO CAL this fall.”
Chuck Davison, president and CEO of Visit SLO CAL, said: “Luxury travel remains an important market for SLO CAL. Hosting the California Luxury Forum allows us to showcase our destination and connect with key regional markets across the globe. We are excited for the opportunity to share SLO CAL, partner assets and world-class experiences with the luxury community.”
Greg Reeves, managing director of Connections, said: “Since the launch of the Luxury Forum in 2019, we’ve seen the programme grow from strength-to-strength, with each edition receiving a 100% satisfaction rate from our luxury buyers, resulting in hundreds of thousands of dollars in predicted travel spend to California.
“We can’t wait to introduce SLO CAL to our buyer community, adding another extraordinary Californian destination to their product portfolios. It will be a brand- new experience for many, and the region is ready and waiting to welcome the luxury traveller.”
For more information about Connections, visit weareconnections.com or email Alex Roca, alex@weareconnections.com
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Issued by:
Gemma Fitchett
Connections
E: gemma@weareconnections.com
Image of Morro Bay courtesy of Visit SLO CAL
About Connections:
Connections is the international private community for trusted decision-makers in luxury travel. The brand brings together the industry’s most respected travel agents and suppliers throughout the year, in destinations across the world. Connections is the next generation of doing business.
Connections has pioneered the Connections Way - a proven series of proprietary methodologies and approaches designed to create long-lasting business relationships between its members. Since its inception in 2014, Connections has hosted over 50 global events, giving decision makers the opportunity to meet through memorable experiences and educational debates.
Connections is based in London and forms part of Jacobs Media Group, the global voice for the travel and hospitality industries. In 2020, Jacobs Media Group won the Queen’s Award for Enterprise for international trade, recognising the expansion of its global business in the previous three years by over 50%.