About the Event

The inaugural ConnecTALKS Weddings event is a one-day educational programme designed exclusively for senior executives within the Connections community. With a focus on luxury travel and weddings, delegates will tackle the latest trends and challenges facing the industry, hearing from Dr. Martina Olbertova, a leading expert on brand meaning and cultural relevance, as well as Lauren Grech, CEO & Co-Founder of the successful global agency, LLG.

In true Connections style, attendees will also participate in an experiential walking tour and be taught by Mrs. Angelika Heinbach from Mosaiccos to learn the traditional trencadís-mosaic technique. Following ConnecTALKS Weddings, selected luxury buyers will have the opportunity to discover Barcelona and Catalunya first-hand ahead of Traveller Made’s The Essence of Luxury Travel in Marbella.

ConnecTALKS Weddings is being held on March 20, 2020 in Barcelona, in association with Traveller Made. The programme is supported by El Palauet, Hotel Casa Fuster, Barcelona Turisme, Mosaiccos, Catalunya as well as Joan Estrada Special Weddings.

When & Where

20 - 20

Barcelona
Barcelona

Sponsors and Partners

Agenda

Friday, 20th March

Welcome Coffee

Duration: 20 minutes

Location: El Palauet

Opening Welcome

Duration: 10 minutes

Location: El Palauet

Located on Barcelona’s most exclusive boulevard at Passeig de Gràcia 113, this five-story palatial mansion, built in 1906, is an extraordinary example of Modernisme (the sumptuous Catalan version of Art Nouveau). Its architect, Pere Falqués, is also known for his ornate lampposts jutting from ceramic tile benches that are sidewalk landmarks on Passeig de Gràcia. He was a contemporary of Antoni Gaudí whose acclaimed buildings are nearby.

ConnecTALKS: The New Meaning Of Luxury with Dr. Martina Olbertova, Founder & CEO of Meaning.Global

Duration: 20 minutes

Location: El Palauet

Culture is a powerful agent of change. As the culture shifts, it redefines what things mean. One of those concepts is Luxury. What was scarce throughout the history is now abundant and what was abundant is now scarce. The luxury brands across industries – be it personal luxury, experiential luxury, hospitality, wellbeing and leisure sectors or spatial design, architecture and sensory retail – need to adopt the new visual and symbolic language of luxury to be seen as relevant, engaging and attractive to The New Luxury Consumer.

During this ConnecTALKS, Dr. Martina Olbertova will help you understand what the new meaning of luxury is and why embracing the Authentic Self is the highest form of luxury.

A Little Bit About Martina
Martina is the founder and chief executive of Meaning.Global, a global strategic intelligence consultancy helping brands and organisations adapt to the quickly changing context of the 21st century to stay meaningful, culturally relevant and profitable. Described as an “unapologetic breath of fresh air”, Martina is an inspiring speaker with bold vision on the future of brands and businesses who brings a fresh big-picture perspective on the role of meaning in culture. Martina is a contributor to Branding Strategy Insider and WARC, a commentator for Forbes, Luxury Daily, Luxury Society and other media around the world. She’s the author of The Luxury Report 2019 on Redefining The Future Meaning Of Luxury. She’s also the adviser to The Core Code, a global think-tank on brand, and a fellow of the RSA.

Interactive Discussions

Duration: 1 hour

Location: El Palauet

Coffee Break

Duration: 20 minutes

Location: El Palauet

Located on Barcelona’s most exclusive boulevard at Passeig de Gràcia 113, this five-story palatial mansion, built in 1906, is an extraordinary example of Modernisme (the sumptuous Catalan version of Art Nouveau). Its architect, Pere Falqués, is also known for his ornate lampposts jutting from ceramic tile benches that are sidewalk landmarks on Passeig de Gràcia. He was a contemporary of Antoni Gaudí whose acclaimed buildings are nearby.

ConnecTALKS: Examining Wedding ROI with Lauren Grech, CEO & Co-Founder of LLG

Duration: 20 minutes

Location: El Palauet

“Wedding ROI” is a peculiar phrase that has different meanings depending on the audience. As the couple (client), you have zero financial ROI on your wedding; however, you are investing in those who are returning a profit - meaning as the establishment (vendor), you are likely generating financial ROI from the couple’s event.

During this ConnecTALKS, we will examine the intricacies of this relationship in order to improve client relations throughout the sales, marketing and planning process, and how you can establish an emotional connection with your clients.

A Little Bit About Lauren
Lauren is the CEO and Co-Founder of LLG a global agency which operates within five independent industries: hospitality, tourism, media, education, and weddings. Lauren has been recognised by Luxury Daily; named Corporate & Incentive Travel’s Most Influential Women in the Meeting Industry for 2019; and PeopleMaven’s Up-and-Coming Founders and Top Wedding Planners in the United States. Martha Stewart recognised her event designs as one of the top trends for 2018, and she is an exclusive invitee to Vanity Fair’s 2019 New Establishment Summit. In 2019 alone, she secured over $1 million in corporate-sponsored travel to discover new destination wedding venues and trends. Her expertise has been published in over 100+ unique publications worldwide.

Interactive Discussions

Duration: 1 hour

Location: El Palauet

Networking Lunch

Duration: 1 hour

Location: Barcelona

Barcelona Turisme Walking Tour

Duration: 2 hours

Location: Barcelona

Showroom Experience in Inmaculada García’s Atelier (2h) You will enjoy a private and exclusive visit at the atelier where you will discover one of the most sought-after bridal wear designers worldwide. Inmaculada García is well-established in the bridal industry due to the international recognition. Its innovative and distinct style based on her “Atelier around the world” concept, satisfies the various styles of women worldwide. The brands assets are its values based in the craftsmanship of its garments, its “made in Spain” quality, its reliance in the shopping experience and the customization of its dresses. This promenade will let you to feel the charm of one of the most iconic boulevards in Barcelona, the Modernista Passeig de Gràcia.

Experience Shopping Walking Tour (2h) Barcelona is a city of shops and boutiques, with an urban design that invite you to stroll around. Passeig de Gràcia is home to flagship stores of the most prestigious brands, full of history and tradition. You will find jewelry, upscale leather goods and accessories or the latest trends in fashion. Its glamour art nouveau buildings designed by Antoni Gaudí, the fine restaurants and wonderful luxury hotels have made it one of Barcelona’s must-see places. A route that will let them to discover the most iconic and charming shops around Passeig de Gràcia.

Trencadís Mosaic Workshop, Sponsored by Barcelona Turisme

Duration: 1 hour

Location: Hotel Casa Fuster

Taught by Mrs. Angelika Heinbach from Mosaiccos, the Trencadís Mosaic Workshop is an opportunity for delegates to learn the basic trencadís-mosaic technique invented by Antoni Gaudí. This technique can be found all over Barcelona’s main monuments such Casa Batlló, Park Güell and Casa Vicens.

Closing Remarks & Private Cocktail Reception

Duration: 1 hour

Location: Hotel Casa Fuster

Hotel Casa Fuster holds a 5 stars Luxury Grand Monument category and is member of The Leading Hotels of the World. Designed by the famous Catalan architect Lluís Domènech i Montaner, it offers a superior service with customer service that cares for every last little detail, ideal for both clients who are staying for business or pleasure.

Catalunya FAM Trip

Location: Catalunya

Barcelona Weddings FAM Trip

Location: Barcelona

Agenda

Saturday, 21st March

Barcelona Weddings FAM Trip

Duration: All day

Sunday, 22nd March

Barcelona Weddings FAM Trip

Duration: All day

Monday, 23rd March

The Essence of Luxury Travel 2020, Traveller Made

Location: Marbella

For those who want to extend their time in this part of the world, we encourage you to attend The Essence of Luxury by Traveller Made..